The last decade has seen an explosion in the amount of data available. These can originate from databases, the Web, tweet streams, online transaction records, sensors or governments. Data has evolved into the most important asset for many companies and people. The question facing every business today, every start-up, every non-profit, every project site that wants to attract a community, is how to use data effectively. The ability to turn data into information, knowledge, and ultimately into innovative products often separates success from failure.
Data scientists and data managers are scientists in a business profession. They analyse the world quantitatively to yield opportunities that make it a better place qualitatively. The success of companies like Google, Amazon, and Facebook has encouraged a whole generation of business leaders to replicate their data-driven processes.
Data Science draws together courses from Computer Science, Statistics and Information Systems to address a need for professionals with a specific skill set. The qualification enables graduates to be readily identifiable as holding the skills to participate in the field and to contribute to its advancement.